Monday 25 June 2012

How to do Effective Product Marketing through Event staffing?

Event staffing has become crucial for every business and corporation, when they are planning an event. It is not easy to hire professionals who are competent to handle big gatherings, company’s events, and carry out promotional activities. That’s why most of the businesses are carrying out their marketing campaigns and event management effectively through hiring the services of Event staffing agencies. These agencies provide event staff, trade show models, brand ambassadors, cheer leaders for sport events, booth assistant for commercial and trade shows, and hosts for events like conferences and product launching ceremonies.

How can In-store Demonstrators help your Sales?

You might have seen people wearing shirts having name or logo of a brand at shopping malls. They are in-Store Demonstrators represent a company or a specific product. They are there to promote sales of the brand that they represent. You will tell you detail about the product, benefits, and convince customers to buy the product by giving in-store demonstrations.
If you deal in cosmetics, electronic devices, and consumer products then it is recommended to hire in-store demonstrators at leading stores and shopping malls. This help the customers in understanding a product and how it is used.

Why is it necessary to hire experienced Event staff?

An event staff is a person who helps in organizing and preparing venues for different events, like concerts, meetings, conferences, sports events, plays, trade shows, fashion shows etc. Event staff greets hosts, serve refreshments, and distributes flyers, brochures and free samples to the people attending the events. It costs a lot when a company trains it staff for trade shows, company’s meetings and events. Sometime, after all the time and money spent of training new staff, they are unable to provide the desired results. It is, therefore, preferable to get services from companies that provide experienced staff for events. Model agency Los Angeles provides exceptionally well-trained trade show models for fashion shows, marketing campaigns, booth assisting, TV advertisements, hosting, etc. You can get all kinds of event staffing solutions, from actors to models, brand ambassadors to product demonstrators etc.

Trade show models should have Beauty with Brains:

Some people think that they should hire good looking staff for events. But this is not essential. Trade show models should not only be presentable looking but also intelligent and well trained. They must know how to communicate the messages at different events. Beauty with no brains has nothing to do with brand promotions, marketing campaigns, hosting and other activities that are expected from trade show models. Of course, they models should be attractive and presentable but they should also be well-trained and intelligent enough to understand the business, its produces, and knows how to communicate with customers and the event attendees effectively.

What are the benefits of hiring Brand Ambassadors?

A brand ambassador is employed by companies as sales representatives. A brand ambassador connects the brand with the consumer. He or she promotes and provides information to the large masses about a certain product. The brand ambassador has to present a positive image of the brand and create a buzz about it.

Many bog brands hire renowned actors and models as their brand ambassadors. This is mainly because the masses love to attend a company’s shows and events out of their linking for a certain celebrity. They hardly have any interest in knowing the company itself. They blindly buy the product as the brand ambassador is their favorite.

Brand ambassador appears on the company’s television commercials, print media advertisements, launching ceremonies and other promotional events of the company. The brand is known by its brand ambassador. This marketing strategy is getting very popular and all the big brands are practicing it. If you want to hire models and actors as your brand ambassador then you should contact Model agency Los Angeles.

Tuesday 12 June 2012

How can you promote your business through Event Staffing?

Do you know that you can take your business and products to new heights through model agency Los Angeles? Yes, event staffing is very fruitful for brand promotion. All the huge brands hire trade show models to attract their potential clients. Depending on your product or services, you can hire either male or female models for your business event.

Make your business Successful overnight

Model agency Los Angeles helps companies and businesses to make right impression on the public and the event gatherings. You can hire experienced, educated, well-trained and presentable trade show models. Be it the launching ceremony of your new designs or innovative product, an auto show or a sport event, event staffing is essential to make the event successful. This marketing strategy has made many new businesses rich and successful overnight. The trade show models will host your launching ceremony; show the features and new specifications of your new product. Trade show models make launch ceremonies of car manufacturers like BMW and electronic giants lively and successful.

Don’t make your events Boring!

Event staffing puts like in yearly events like CES – where all famous electronics brands display their new and innovative products. Without trade show models such events would become boring and less attractive for the masses. Imagine attending a product launch ceremony where the product manufacturers simply give a long speech telling how the company got the idea of their new product and explain its functions. Will it not make you feel bored? Of course it will. I have seen people sleeping during such boring events. Launch events can be made attractive if beautiful models announce and host the event. How wonderful it would be to hear from a model showing each and every feature of the product, instead of the company CEO explaining them in his words.

What can trade show models do for you?

Models can assist you on your event by doing various tasks, such as: distributing leaflets, free samples, making announcements, present client’s brand as brand ambassadors, posing for photographs with VIP guests and event attendees. Let’s see how else models can help you:


  • Booth models:
  • For huge events like CES – booth models are hired. They learn about a product easily and give demonstrations to the customer. This really helps in product sales. A product demonstrator can help the company sell its products in less time than expected – making the event extremely successful.

  • Fashion shows:
  • If you deal in apparels and formal outfits then how about organising a fashion show to promote your new designs. You can contact Model agency Los Angeles for booking as many models you want to display the outfits. The professional models know how to walk on the ramp and display the attire, shoes and other accessories that you sell stylishly - attracting your target customers to buy from you.

  • Translators:
  • Model Agency Los Angeles has many bi-lingual and multi-lingual models that are good at narrating and translating. They can accompany VIP guests from other countries and escort them to meetings and events.

  • Spot events:
  • If you are organizing a sports event then models can be hired as cheer-leaders and ring girls.


    Event staffing should be according to the event and product

    When promoting or advertising a wrist watch for gents then hiring female trade show models will be irrelevant. Hiring ladies to hold and display gents’ wrist watches is not a cool idea- it is a quite cheap practise that no longer appeals the customers. Female models are suitable for female products – like ladies perfume, handbags, accessories, outfits and other products that can be use by both genders, for instance cars, electronics, drinks, food items etc. If you require a host or a model to make announcements at your event then it is preferable to hire female models. However, male announcers / host would not be a bad idea but female hostesses have the charm to hold the audience attention.