Monday, 25 June 2012

How to do Effective Product Marketing through Event staffing?

Event staffing has become crucial for every business and corporation, when they are planning an event. It is not easy to hire professionals who are competent to handle big gatherings, company’s events, and carry out promotional activities. That’s why most of the businesses are carrying out their marketing campaigns and event management effectively through hiring the services of Event staffing agencies. These agencies provide event staff, trade show models, brand ambassadors, cheer leaders for sport events, booth assistant for commercial and trade shows, and hosts for events like conferences and product launching ceremonies.

How can In-store Demonstrators help your Sales?

You might have seen people wearing shirts having name or logo of a brand at shopping malls. They are in-Store Demonstrators represent a company or a specific product. They are there to promote sales of the brand that they represent. You will tell you detail about the product, benefits, and convince customers to buy the product by giving in-store demonstrations.
If you deal in cosmetics, electronic devices, and consumer products then it is recommended to hire in-store demonstrators at leading stores and shopping malls. This help the customers in understanding a product and how it is used.

Why is it necessary to hire experienced Event staff?

An event staff is a person who helps in organizing and preparing venues for different events, like concerts, meetings, conferences, sports events, plays, trade shows, fashion shows etc. Event staff greets hosts, serve refreshments, and distributes flyers, brochures and free samples to the people attending the events. It costs a lot when a company trains it staff for trade shows, company’s meetings and events. Sometime, after all the time and money spent of training new staff, they are unable to provide the desired results. It is, therefore, preferable to get services from companies that provide experienced staff for events. Model agency Los Angeles provides exceptionally well-trained trade show models for fashion shows, marketing campaigns, booth assisting, TV advertisements, hosting, etc. You can get all kinds of event staffing solutions, from actors to models, brand ambassadors to product demonstrators etc.

Trade show models should have Beauty with Brains:

Some people think that they should hire good looking staff for events. But this is not essential. Trade show models should not only be presentable looking but also intelligent and well trained. They must know how to communicate the messages at different events. Beauty with no brains has nothing to do with brand promotions, marketing campaigns, hosting and other activities that are expected from trade show models. Of course, they models should be attractive and presentable but they should also be well-trained and intelligent enough to understand the business, its produces, and knows how to communicate with customers and the event attendees effectively.

What are the benefits of hiring Brand Ambassadors?

A brand ambassador is employed by companies as sales representatives. A brand ambassador connects the brand with the consumer. He or she promotes and provides information to the large masses about a certain product. The brand ambassador has to present a positive image of the brand and create a buzz about it.

Many bog brands hire renowned actors and models as their brand ambassadors. This is mainly because the masses love to attend a company’s shows and events out of their linking for a certain celebrity. They hardly have any interest in knowing the company itself. They blindly buy the product as the brand ambassador is their favorite.

Brand ambassador appears on the company’s television commercials, print media advertisements, launching ceremonies and other promotional events of the company. The brand is known by its brand ambassador. This marketing strategy is getting very popular and all the big brands are practicing it. If you want to hire models and actors as your brand ambassador then you should contact Model agency Los Angeles.

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