What traits you should have to become a promotional model?

Are you an individual who is looking to become a promotional model? Are you an individual who thinks that you have what it takes to be a promotional mode? Are you an individual who thinks that you can fit in this profession? Do you think you will be enjoying being in this profession? If all the answers of questions above are affirmative then continue reading this article because in this article I will be discussing some of the most mandatory traits that every promo model should posses in order to get into and then excel into this particular profession. And one thing that is worth mentioning here that it doesn’t matter you are a male or a female if you have following traits, you can fit into this profession with ease.

Attractiveness:

The first trait that every event staffing agency will be looking in you is attractiveness. If you think you have a charming personality, people like your aura, and people enjoy being around you that means this profession best suits you. Why attractiveness is the first trait while being in this profession is because companies who hire models need them to interact with their potential and existing clients on event they arrange. And as we all know attractive people have the tendency to make other people listen to what they have to say.

Confidence:

The second trait that every model should have is confidence. If you think you are shy, introvert and you get confused being around a lot of people that means you should drop the idea of being in this profession. Because when you are in this profession the core part of job is to interact with a lot of people on regular basis. You will be arranging events, you will be talking to different types of people, you will have to communicate your company’s message to different type of people, and so many other activities that require extra bit of confidence. That is why confidence is essential to join in.

Quick Pick Personality:
Another very essential trait to join this profession is your learning capabilities. While you are in this profession you have to work for different clients every day. You have to know about different products, different services, different everything, every time. That is why it is important for you to be a quick pick personality. If you can grab immense volume of knowledge in no time, and if you think you are brainy enough to manage different types of information, I recommend you to join this profession.

Communication Skills:

Communication skills are another very important yet very crucial trait that every promo model should posses. And when I say communication that doesn’t mean language that means that you should be an effective communicator who has the skills to transfer his/her ideas to other people effectively, you should know that how and when to use value added phrases. You should know that how to start conversation and how to wrap conversation and all the skills in between.

Problem solving skills:
Last but not the least, every model should be a problem solver. They must know how to handle different situations, they must know that if any inappropriate situation or problem has occurred how to eradicate it, they should know that how to have things managed and aligned. In other words he/she must be a solution to everything. So these are some core traits that every model should have, if you think you have these I recommend get into this profession ASAP.

Decisions you have to make while arranging a trade show

You might be an individual who have attended a lot of trade shows. And you might have observed so many shortcomings in those trade shows, and now you might want to arrange a better trade show for your company. Or maybe your company still hasn’t arranged any trade show yet and you want to arrange your first trade show with perfection. But if you do have some experience of arranging or attending trade shows or conventions, you must be aware of the fact that it is not a piece of cake. It takes a lot of expertise, skills and hard work to predict, arrange and manage a trade show. If you have bad experience while arranging a trade show, or you fear arranging your first trade show, I recommend you to keep reading this article because here are some best pre show decisions you have to make in order to your trade show a success.

Selection of location:
 

Selection of location is very much crucial. And you should always do it by keeping your audience in your mind. Always determine that what is your product and where I can find my target audience. E.G. if your product is a laptop then arranging your event at a university, college or at a shopping mall would be a good idea. Then if you are planning to arrange your event in multiple cities always determine that which city will best suit for your event. And over there which is the best place to show case your event. And whether you will get your desired event staff or not in that particular city. Selection of a bad place or a bad city can make your trade show flop and unnoticed, that is why do it by having a lot of facts and data in hand.

How much space do you need?

Once you have selected a place always determine that how much space you will be requiring for your event. Since you will be have a full decorated booth with your promotional model . That is why You have to determine two things first that how much space do you require for your setup and how many people you are expecting to attend this show. And you also have to check that whether your selected place offers you that much of space or not. And if not then my suggestion is to change the location, because hiring a congested space for your event means that you are going to miss at a lot of potential business, just because so many potential clients couldn’t manage their self in.

Selection of Date and time:

Then carefully choose the date and time of your event. You must be spending lot money and time on your trade shows and all you want is to have a proper response and enormous attendance. That is why be very conscious while arranging a trade show, because if your trade show will be held on days when people do not normally like to come out and days those are less crowded, means you will have less attendance, and less attendance means less business. And also determine that what will be the duration of your trade show that means how much time is enough to cater all the potential clients. Mostly trade shows go around 2 to 3 days to gather the desired response.

Proper staffing:

You event staff are something which can make or break your event. You need a lot of people to arrange a trade show. A well qualified promotional model on your booth, few trade show models to interact with the walking clients etc. Another way to increase your event’s credibility is to have a celebrity speaker.Making these decisions effectively and efficiently can assure the success of your upcoming events. And to serve this cause efficiently hiring an event staffing agency is suggested.

Experiential Marketing is the future of Marketing

We daily see a lot of enterprises and entrepreneurs are coming in to existence. Every single industry is saturated. Demand is getting bottlenecked and supply is over flowing in every industry. In such a situation how one can expect exceptional returns and great response. We have witnessed so many companies withdrawing without even touching their breakevens. In such a situation there are only two things which can drag you out from any sort of jeopardy and can make you a strong contender among your competition. And those two things are adding differentiation in your products and services and marketing them appropriately.

As a matter of fact every company comes up with unique products, services and some scintillating ideas. But mostly the reason of failure for any new entrant or old companies is not product failure but it is some marketing failures. Selection of marketing channels is the first step that any company has to take while organizing a marketing campaign. Because this is the way to communicate your message to your potential customers and alarm them about your existence. Though the traditional styles of marketing like TV, print media are always there and will be. But you have to realize that your competitor too is using them. In such a situation every company have to come up with a unique marketing channels. I would rate experiential marketing as one of the most unique and latest marketing channel which can help any struggler to make an existence.

Customer prefers experience before buying: 

Due to the availability of internet and other types of technology marketers have to deal now with more smart consumers than ever before. Gone are the days when people use to see an ad on TV and start making a run to buy the product or service? Now people love to experience the product before buying it. Their buying decision is uttered with a lot of options and choices, and to influence their buying decision one have to involve them while selling or communicating anything.

Events provide experience:

Event marketing nowadays is a very famous and commonly known part of experiential marketing. By using this, a lot of companies are trying to attract their potential customers by directly meeting with them. In order to attract the masses they arrange trade shows, conventions and other events. Now let me ask you, what can be more effective when a company directly meet their customer and demonstrate, communicate and elaborate the product to them? For example, when a person sees an ad on TV it might take him so long to trust your product or service because he doesn’t want to use a product which may not fulfill his needs. But when your promotional model will show him your product or service and make him involve by letting him use your product or service, so when he will be going to make a real time purchase he would not trust any other brand over you because he is already aware about the features.This is as simple as that.

A well handled event serves a lot of purposes:

Depending upon the nature of your business in the beginning you may have to generate leads and your client’s data base. Event marketing can also help you in this regard, because it is easy to collect information of the people who will be visiting your booth at a trade show, and with the help of qualified and trained event staff you will be able to have a subtle and appropriate feedback about your product as well. This is obviously very important and crucial for future betterment.By summing this all up I would like to say that it doesn't matter if your existing marketing channels are paying off or not, in order to add comprehension and compete with your competitor, inclusion of this marketing channel is very much essential.

Tips to make your Marketing Conventions more effective

Every single industry whether it is production industry or services industry is having the utmost competition all around. Every company which is in this intense run is now trying to gain a competitive advantage no matter how. And just to serve this cause they do different activities like adding immense product differentiation, launching heavily equipped marketing campaigns, and rigorous branding. If I particularly talk about marketing campaigns, so gone are the days when only conventional types of media like TV, print media were used to be the major parts of any company’s marketing campaign. They still are the enormous marketing channels and as a matter of fact no one can deny their effectiveness. But apparently they are not enough now. Marketing conventions or trade shows are one of the major inclusions in the list of every company’s marketing channels. It is the channel in which every company meets their existing and potential customers physically to demonstrate, educate and facilitate their customers for the sake of making a long lasting impact, and obviously for increasing their ROI’s. But for so many companies this channel is more complex than effective. That is why in this article I will be telling that how to make this channel more effective than complex.

Have knowledge about your audience:

Knowing your target audience is the first thing that should be on every company’s to-do list. Without having the complete picture which includes detailed and brief statistics of your target audience, everything you will do will be a waste of time. That is quite possible that depending upon your product or services type you may have more than one target group. And that is why you may have to add more comprehension while designing your booth at marketing conventions, and you may have to educate your event staff according to your customer’s behavior and different attributes.

Create appropriate hype:

It is not appropriate to expect a lot of attendance without creating enough hype about your marketing convention. Because no matter what purpose you have behind your marketing convention without attendance everything is in vain. So before you go ahead and actually conduct a marketing convention let your potential customers know that what are you going to do, where you are going to do, and how you are going to do. And also let you existing customer know that there is something new you are bringing in. It is always good to engage your existing clients and keeping them intact because after all they are your source of revenue. In the age of social media creating is now easier than ever before.

Educate, demonstrate, Facilitate:

Nothing is as good as educating your potential and existing customers at conventions. And this is only possible if your convention model will properly demonstrate the product or the service to the customer. And in best case scenario let your customer explore your product or services and when he is done he may have several questions which can be answered by having qualified and experienced promo models. A research on consumer behavior tells that companies who provide customers with free samples and their company literature are always successful to make a long lasting impact on customer’s mind. And creating a long lasting impact is the utmost purpose behind every marketing convention.

Get published:

And once you are done with everything there is another trick that you could pull off in order to make your marketing convention reach to those who haven’t attended it. Take help from different types of media and publishers and ask them to write and post about you and your marketing convention in their respective channels. This increases your visibility for the masses.