Brand Awareness is Cool – Who Will Create Buzz Around Your Business?

The very next step after ‘manufacturing/production’ in businesses, is marketing. Studies show that in modern business operations, marketing incurs 50% of the total business costs. But the question is whether ‘marketing is an expense or an investment’.
Before we start discussing marketing in detail, let’s follow through some ‘simples’ below.

Products:
 

In general, it’s about ‘goods and services’ that you’re offering to the target market. You must be sure that the products/services that you are going to offer your customers do have importance to them. They are either in need of these products or else you must derive the demand for it. In any case, you need to launch comprehensive marketing plans such as marketing events.





Pricing: 
 
What’s competitive price you put on against your services? And does this pricing comply with your business objectives? Sales projection and your business’ financial objectives correlate directly. Make intelligent decisions here.

Positioning:
 
It’s pity that this ‘positioning’ is the most neglected aspect in most of the businesses. Positioning tells how you are distributing your products to withstand into the market place. Consumers are very conscious about the ‘brands’ and ‘suppliers’ these days.

Promotions:
 

Promotions reflect your marketing intelligence and show how you tell your target market about your products. Positioning and promotions are very important directives against vitality of any business and this is where we call marketing ‘an investment’. Frankly speaking, anything, literally anything that can carry your goods to consumers is marketing; from advertisements to Promo model . Modern businesses are keen to get hold of uber influencers.

Uber Influencers:
 
This marketing tactics is primarily founded over the theory of ' law of the few'which means that few people in society have greater influence than others therein. People follow their actions, listen to their ideas and trust their wisdom. Marketers always get such personalities to attest their products/services. Did you see the ‘investment’ all around us?

Peer Influencers:
 
Peer influencers, unlike uber influencers, execute their marketing campaigns on ‘everyday social network’ basis. To such marketers, earning one satisfied client means earning two scores of clients. As ‘recommendations’ in daily social life have gained unprecedented importance. Have you heard ‘word of mouth’? This is all about peer influencers.

Which influencers suit your business objectives? 
 

Brand awareness is cool. Isn’t it? In general, how can a consumer purchase your products when he doesn’t even know about your products? Uber influencers are key to viral propagation of your business brands. Depending upon your target market’s demographics, you can choose any celebrity as your brand ambassador. There are often promising business returns against your such marketing attitude.
On the other hand, event marketing programs are too irresistible as they offer your clients a chance to see your products, your culture and vision rather directly. Since there aren’t any defined set of activities to call event marketing, everything from ‘corporate press conference to street event’ could be touted as marketing event.