Experiential Marketing Endures Long Impressions – Say Experts of the World

Marketers, all across the continent, are increasingly realizing that traditional methods of influencing mass audience are not getting the same attention and recognition as they used to have in past. Different factors can be brought up in this regard but, ‘highly fragmented consumer market and varying consumer behavior’ are mostly referred reasons. So, what are the next options for survival?

Traditional Marketing v/s Experiential Marketing:
 

Anyhow, there is no lock without key. If traditional media such as TV, radio, newspapers are failing to catch fancied attention and make lasting impressions, change tactics. On these media, customers see so many products, with all their whistles and birds, from different brands that they literally get confused. And when every brand starts seemingly same to them, they grow indifferent to them prefer to go with none. Customers, these days, need some sort of personal ‘pre-sale experience’ with the products that they are supposed to buy. And to provide customers with brand experience, we need pre-sales brand engagement with the customer. In marketing circles, we know it as ‘experiential marketing’ and it’s phenomenal in getting brand awareness and brand advocacy, often through convention models or convention models . In general, experiential marketing is everything where any member of target audience is involved in direct interaction with a brand. Regardless of length of this interaction, this direct engagement leads to longer endurance.

Experiential Marketing is playing at the Core of Modern Marketing Strategies:
 

As discussed above, consumers these days hardly get impressed with any buzz words or marketing jargon. In contrast, they rather believe in personalized messages and direct engagements. So, it’s ultimately wise to move nose towards trade show events and public events where a large number of target audience is expected to visit. Though customers are there but the only challenge with playing experiential marketing is ‘getting prospects’ attentions’. Other challenges include, communicating, adding value and setting the customer to leave with memorable impressions.For example at any trade show, where there are both, customers and competitors in abundance, it’s really hard to catch customers around the booth. This is the time when companies hire external ‘Event Staffing’ agencies who have elegant and professional models with them. These models, normally referred as convention models and event trade show models, are instrumental in set the blocks right for us. Customers really find their presence irresistible and find themselves drawn to their haunting personalities. But, what do these models do for businesses at these events?

Promotional Models Create Enduring Impressions of A Brand:
 

I hardly understand why I become poetic while I talk about beauties. Anyways, these models don’t act a show piece at all. They can be anchor players for a successful venture. Depending upon the type of event, these models get to their best appearances. Apart from being beautiful only, they do possess handsome interpersonal skills. After getting the customers charged by their personalities, they serve to provide product information in a way that customers find it attractive and essential. Their main responsibilities may include:

increasing product awareness

providing product information

creating an association in the consumer's mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)

handing items to consumers, such as a sample of the product itself, a small gift, or printed information

So, what other things you find important to involve customers with the brand?